![]() The “Cube of Physics” can be explored and understood by exploring the spatial sculpture and the media station. The exhibition project “Cube of Physics” of the Institute of Physics in cooperation with the Institute of Cultural Studies deals with these and other questions. Lise-Meitner-Haus, Institute of Physics (HU)Ĭluster of Excellence »Matters of Activity«, Humboldt-Universität zu BerlinĮxhibition Design, Graphic Design, Web DesignĬan the entire knowledge of physics be represented in the meta-model “Cube of Physics”? Does it possibly even contain the key to the theory of all? In the “Test & Try Area”, running shoes can be tested on treadmills including video-supported gait analysis.Įxhibition with interactive media station Oed GmbH, information on the individual technologies can be accessed interactively. When the visitors take a closer look, more in-depth information is conveyed: Illuminated showcases are embedded in the stelae, in which the specific shoe models are presented and explained, like exhibits in a museum.Īt a “Tec-Tool” developed by Die Firma J. The size of the stelae creates a powerful long-distance effect. The shoe and sole technologies are communicated on a series of eight, 7m high stelae, of which 3 are LED video modules. The exhibition architecture and graphics we developed were implemented together with our partners act.3 und Sileo Craft to create a unique experience area, which was visited by more than 50,000 people in three days during the Marathon Expo. Therefore studio gid conceived and designed a 340sqm “Footwear Experience Area” as part of the adidas presentation at Tempelhof Airport. By using “Generative Art”, studio gid shows a possible way to visually represent the diversity and complexity of science.Īs the main sponsor of the Berlin Marathon, it was a key focus for adidas to present the latest running shoe innovations and sole technologies in a special way. Studio gid and elekktronaut’s work for the “Long Night of Science” demonstrates how design and technology can work together to communicate complex messages in innovative ways. Whether print, digital or video, the flexible design enables a consistent and appealing presentation across all channels. The diversity generated by the “Generative Key Visuals” enables a broad presence in diverse media formats. Instead of highlighting specific scientific fields, the diversity of over 50 participating scientific institutions and their more than 1,300 program items is presented. ![]() ![]() With the concept of “Generative Key Visuals,” studio gid focuses on the ongoing process of discovery and constant development in science. Each color set is associated with a specific district, allowing the campaign to visually connect to the venue and paint a unified yet diverse picture of the event.Įqual representation of all scientific fields The campaign uses 18 different variants of the generated images, divided into six different color sets. The particles are controlled and modified by different “operators” within the software used (TouchDesigner), representing the diversity of scientific approaches. ![]() Generative Key Visuals” are at the heart of the campaign: particles moving in different rhythms form a symbolic globe, illustrating how each science expands our collective knowledge through its unique view of the world. In cooperation with P3 Projekt, Medienlabor and elekktronaut, the campaign addresses the broad range of topics and institutions. Given this diversity, studio gid developed a unique communication campaign based on algorithmic art. Campaign conception & implementation, graphic designĪt “ Lange Nacht der Wissenschaften” (Long Night of Science) in Berlin, more than 50 scientific institutions present their work in more than 1,300 program points.
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